Free. All of it. Always.
SEO Lessons
A place where I share all my SEO knowledge for free
Software finally caught up to your brain
The first lesson. Written, not filmed yet — this is the site it will live on.
The whole thing, laid out
Pick where you are stuck
Every lesson is one idea, taught once, and then it is done. No course, no modules, no order you have to follow.
The Thesis
The argument the whole channel rests on: you were never scattered or undisciplined. You had more ideas than your tools could execute,…
Mindset
How to think about building now that shipping costs minutes instead of months. Mostly about unlearning rules that were true for thirty…
Claude Code
The fundamentals. What the tool actually is, how it remembers things, what vagueness costs you, and the handful of habits that separate…
AI Plugs
Lessons about the downloadable files — what a plug is, what makes a good one, and how to write your own. The…
WordPress + Claude Code
The demo. WordPress on WP Engine is what I run all day, so it is what I can show you honestly —…
Design
Why AI keeps producing ugly pages, and what actually fixes it. Giving it eyes, giving it a system, and giving it rules…
The Framework
How to design any page on purpose: the outcome, the question chain, the components, the scoreboard. The same four layers, every time.
CRM and Email
Owning your list instead of renting it. What a CRM inside WordPress costs, what it does to your site, and the plumbing…
Analytics and Search Data
Your own data first. Search Console, the demand map, and the specific reports that turn a year of guessing into a ranked…
Ads
Twelve years of ad data is an archaeology site. What to dig up, and how paid and organic stop quietly spending against…
The Answer Bar
Where websites are going. Pages exist to be found and to be true; a conversation layer exists to convert. Why the bar…
Business and Strategy
The business decisions behind the building — what a buyer is actually computing, what to say no to, and how to publish…
Practical Setup
The small settings that change how you work. Dictation, keeping a machine awake, running the whole thing from a phone on a…
🔌 Plugs
Files you drop into your own AI
A plug is not a tutorial you read. It is a markdown file your assistant reads, so it walks you through the thing inside your own setup, on your own site. Free, and every line of it is readable before you use it.
The publishing coach
Turns your assistant into the thing that pushes you forward. One job: something goes live today. It refuses to help you polish work that…
The site health audit
A read-only WordPress audit that finds the expensive problems no speed plugin can see — the autoloaded options, the runaway table, the cron from…
The mode selector
One line before any real work: which model this job needs, and why. Stops you paying premium rates for a rename, and stops you…
Why this exists
You were never the problem. The tools were just slower than you.
For thirty years, turning an idea into a real thing on the internet took months, money, or somebody else. So most of your ideas died in the gap — and you called that a discipline problem.
It was a timing problem. The software finally caught up. I have not logged into WordPress to do anything in about six months, and the site got better, because I stopped hand-grinding it and started describing what I wanted instead.
That is the whole channel. Not hype about AI — the specific, boring, repeatable moves that gave me my time back.